Edison is a global investment research firm.

 

When I began working with Edison in 2019, their brand identity was dated and firmly old-fashioned corporate.

 

I was tasked with updated the visual identity while retaining the existing logo.

 

This involved evolving new typographical treatments and layout, while introducing two new colours and related visual elements.

The process was expanded upon three years later, with the introduction of a new headline font, an extension of the colour palette and further layout enhancements. Thus creating a contemporary, vibrant and appealing identity.

 

Other work includes includes a wide range of marketing and presentation items.

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Work includes:

Visual identity
Graphic design
Infographics
Marketing collateral
Video editing
Animation